Under the current social situation, the high-end tourism market has a large demand for geodesic dome tents. High-end tourists hope to have a luxurious living experience, to return to nature, to return to the original, and to obtain the best travel and living experience.

Although the Dome tent does not have the burden of heavy assets, the layout of the dome tent itself and the tent hotel, as well as the operation of the hotel, and supporting services require a lot of investment. The operation mode of glamping dome may have many similarities with traditional hotels in terms of business model and management services but may be quite different in marketing mode.

When marketing dome tents, first of all, we must pay attention to the product itself. Different tourism markets and different tourist groups have different styles of glamping domes. Secondly, we must also pay attention to the needs of the market and the changes in the overall environment. Before entering a certain market, tent hotels often fully understand the local cultural characteristics and folk customs and attract tourists through factors such as localization, authenticity, and integration with the natural environment, and truly connect with local residents and local characteristics. This is the essence of tent hotel marketing, and it is also the difference between dome tents and traditional hotels in operation.

The pricing strategy of Eco resort dome should not be separated from the market. Different tourist areas have different pricing strategies, and different tent hotel standard pricing strategies are also different. Only the pricing that conforms to market rules can quickly adapt to the market. In terms of the promotion of tent hotels, in addition to the own media promotion platform, the experiencer’s social platform can also be widely used, and the travel media platform is also a good choice.

In short, the effect of tent hotels has gradually become prominent in the large-scale promotion, but how to ensure the multiple-use needs of existing customers with high acceptance of tent hotels and how to develop the living experience of new customers still need to be solved. Although tent hotels have a large market space, they still face challenges in operation.